As Sherlock Holmes said, ‘To let the brain work without sufficient material is like racing an engine. It racks itself to pieces.’ A successful campaign will never be without sufficient amounts of research, analysis and experimentation. The Design for Advertising pathway has enabled me to become a creative problem solver by broadening my horizons with a variety of challenges. From devising innovative systems for food labelling, understanding social aspects of cyberbullying to presenting design improvements to Transport for London’s Oyster Card. My projects aim to capture the essence of human behaviour and reaction to detail in order to influence consumer choices.
Next year, I will be attending the MA Graphic Branding and Identity course at LCC, to nurture the projection of my visual methods and personality.