Simply doing good design is not an option for me. For me, design should be radical, brave and help develop society, not conform to it. It should be about progress. Progress is essential to society. Design has helped breed a culture of money and consumerism. Without the latter, would there be any design, or maybe just less of it?
I want my design and philosophy to re-engage society and culture, not just represent it. It should be something from which society benefits.