Aimee Webster is a multidisciplinary graphic designer with a strong focus on illustration. She follows the guidelines of her manifesto.
Understand the nature and history of design/illustration in order to create innovative solutions.
Gain knowledge of the subject you are portraying.
Use systems and processes to create a solution.
Grasp the message before attempting to communicate.
Decode and simplify in order to communicate in the clearest way possible.
Legibility should come first over aesthetics.
Consider your audience’s knowledge of the subject.
If the audience are designers, the work can be more complex.
Do not be afraid to take away aspects that do not communicate.
Let the message control the design and not vice versa.
Create work that challenges you.
Be true to yourself.